Marketing ick & no-go tactics | Mia Fileman
Update: 2023-03-13
Description
Say hello 👋 to Mia Fileman, marketing strategist and campaign guru from Campaign Del Mar. Mia deserves a place in your brain for her take on icky marketing tactics and keeping it real in small business.
🎧 Hit play to learn:
- Pull vs push in bound marketing to attract your ideal buyer
- Not treating consumers as idiots
- Weaponising psychology and invented authority (coaches beware)
- BS radar fine tuning
- What is a campaign?
- Why I’ve never done one
- Why you shouldn’t put all your eggs in the IG basket
- Brand control - paid, earned and owned channels
- Current shady marketing tactics to avoid
- Why NOT to go on sale
- Success = working barefoot, no bra and freedom
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